INFORM. EDUCATE. INSPIRE.

The Web can be an incredibly powerful marketing and communications venue - but only if you know how to put it work.

That what's we do. We help our clients in the healthcare arena harness the Web to be more successful in their communications and outreach.

We produce interactive, video-based programming for companies and organizations involved in different facets of healthcare... stimulating, dialogue-driven content, showcased on unique, stand-alone Web sites that break through the clutter and engage directly with the right viewers, with the right messaging, in a compelling environment that motivates them to take action.

Our clients include:

• Pharmaceutical companies that want an innovative, cost-effective way to introduce doctors and consumers to new products or manage clinical trials.
• Disease organizations that seek to advise their constituencies about new approaches to recovery.
• Managed care providers that need to remind patients to stick to chronic care regimes.
• Health educators who provide online coaches to adults and children to make better choices.
• Professional associations that want to improve their continuing education programs.

And while video is certainly becoming a common fixture in the online world, what we do goes way beyond simple video programming. We're using a breakthrough technology called "Custom Conversations" that enables viewers to ask questions in everyday language - "Why does my daughter have a harder time breathing at night?" or "Would this drug be suitable for a diabetic patient?" - and then to immediately receive a video response featuring healthcare experts delivering relevant, highly focused answers that speak to the specific query posed.

It's a new way to engage those you need to reach and influence.